Sunday, September 08, 2019

iORA Boutique Midvalley - one of the largest concept store in Malaysia

Assalammualaikum and Hello everyone !

iORA has officially opens its largest concept store in Malaysia that covering are markable retail space of over 9,000sq ft!! Say WHATTT?! If you're not familiar with this brand, iORA is one of Singapore’s leading women apparel label, providing wearable and accessible clothing that transits from day to night. Designed to cater for various target audience in mind, iORA group developed an array of sub-brands such as iORA, LALU and SORA that retails women’s apparels, shoes, bags and fashion accessories. iORA is currently present in Malaysia and Singapore.

This new concept store at F-JA2(B), First Floor, Mid Valley Megamall, Kuala Lumpur. This concept store is the third in Malaysia and the largest yet. Housing three distinctive sub-brands that work harmoniously with each other that is iORA, LALU and SORA. The store is set to complement and complete everywoman’s wardrobe

iORA: creates its quality basic wear with a tweak in updated styles that suits a modern woman’s lifestyle. An iORA woman completes her looks in affordable timeless classics with a hint of seasonal trendy elements.

LALU: targets a more dynamic and younger se tof customers. Fashion lovers understand that LALU conveys more fun and trendy styles,which are both affordable and easy to wear.

SORA: complements a woman’s outfit of the day with shoes, bags & accessories that are both modern and minimalistic. SORA’s designs are both versatile and functional, covering office to casual wear

iORA’s first brick and mortar store was opened in 1998, offering updated basics and timeless styles that can be worn season after season. From a single brand, iORA has evolved to include more sub-brands to suit the changing needs of women today, growing into 25 outlets (including standalone stores and consignment counters) across Singapore and Malaysia.

It is an epitome of sleek elegance, designed to optimize browsing space for customers with an even more impressive range of products.

Contemporary yet sophisticated, the interior is kept to a minimal, to mimic that of an art gallery. 

The new concept store brings to life the DNA of iORA, with its open, uncluttered sense of space that allows the products to take centre stage. 

Upon entering the store, customers are greeted with vibrant centre leads in a multilayered display of head to toe pieces, from the most updated assortments.

With limited shelving units, products are displayed and arranged neatly by brands, types of assortments, as well as trendy colour combinations,for a sense of freshness and vigor.

The airy walkway, coupled with the comfortable lighting, also provides a cozy ambiance for customers to do their shopping. 

Expect to see unique colours of the brands’ Fall Winter 2019 collections when browsing through the assortments of blouses, outerwear, sweaters, skirts, dresses, pants, and knitwear.

 One will find fashion-forward ranges that coverall of women’s essentials, easily mixed and matched to look accomplished and confident. With silhouettes that drape and flatter, the assortments are perfect to be worn comfortably from day to night, even before and after office hours. 

Displays of SORA accessories are also strategically placed within the store, to inspire shoppers of the best accessory pairings to complete any stylish look

Walk further into the store to get acquainted with a huge retail space,filled with a plethora of fashion apparels that are pre-dominantly iORA and LALU. 

Latest campaign visuals on both sides of the walls accentuated the store interior whilst custom-framed mirrors evoke a certain charm that is iORA. Beyond this space, brightly lit fitting rooms that are spacious yet intimate, provide the privacy needed for a fuss-free experience when trying on new iORA or LALU apparels.

It is indeed among the largest concept store I have entered!

You can find wide range of cloths here especially for women. Surprisingly, I also can fit some of the cloths as certain designs comes in size up to 14UK. FUHH~ That's why I went back home with iORA paperbag! Hehee.. iORA is constantly evolving to suit the modern women’s taste, preferences and needs.

If you happen to be in Midvalley, do visit iORA largest concept store and reward yourself with the beautiful outfit they have in store! Hehehee.. With this new concept store, iORA aims to inspire more individuals to develop own personal styles right here in the heart of Kuala Lumpur.

For more information on iORA, please visit the official website at or Facebook & Instagram

Happy Shopping everyone !

Till then, xoxo

Thank you for reading this ^_^

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