Monday, March 20, 2017

Levi's Orange Tab Collection at Pavilion Elite

Assalammualaikum and Hello everyone !

Event: Levi's Brand Celebrates 'Set The Standard' Store with New Levi's Orange Tab Collection
Date: 8th March 2017
Venue: Levi's Pavilion Elite, KL

When we heard Levi's we will automatically think of jeans and denim style. That was the symbolic of Levi's collection. Levi's recently opened their new outlet at Pavilion Elite, Kuala Lumpur. This is their first Set The Standard STS) store in Malaysia. It is the effortless appeal of Levi’s® that is steeped in authenticity and craftsmanship. The new STS store aims to enhance the Levi’s® retail experience by creating the best possible expression of the brand in a scalable way – from store ambience and product placement to the consumer journey through the store

When you entering the store, you are welcomed by a palette of materials including pine, hot-rolled steel and polished concrete that, coupled with higher ceilings and an open storefront, create a warm environment that embraces them as they walk through the door. The concept of the store and the lighting quite nice. You can snap a beautiful picture when lighting is tip-top right!

Large hyper-graphics on either side of the store where men’s on one wall and women’s on the other. This much easier for them to assort and choose based on their gender and needs where help guiding them where to go. There is a clear differentiation between men’s and women’s section, which makes the store easy to navigate, therefore allowing the brand to create a relevant story personalized for both gender. 

Levi’s® ICONS such as the 501® jean, the Trucker Jacket and the Western Shirt are featured in shadowboxes. For the hardcore denim heads, there is Levi’s® Vintage Collection showcasing iconic reissues and special editions garments. These are the key storytelling vehicles and DNA of the Levi’s® brand.

 The fitting rooms are bigger and better lit, featuring three-way mirrors to allow customers to see fit from all angles, especially the all-important backside

Overall, the entire store is well lit with LED lighting against light-coloured paint to make the space even more inviting. It is focused on the brightness and aesthetics of the store to express what Levi’s® is all about authentic, optimistic, inspiring and connection.

On the day they also highlight the newly remastered Levi’s® Orange Tab collection, which captures the unrivaled style of the coveted originals. First used on a line of affordable slim-fitting jeans, jackets and shirts, Levi's® Orange Tab symbolized style and youth during the counterculture of the 1960s. Since then, old-school Orange Tabs have become the ultimate score for vintage collectors and denim heads alike. 

Blending then and now, Orange Tab for Spring 2017 features vintage-inspired finishes along with updated fits and fabrics. Featured men’s fits include an Orange Tab take on our 510™ Skinny and new 505™C. Fabrics are based on archival 60’s and ‘70s Orange Tab fabric, but with a bit a stretch for a modern feel. Tops, tees and knits are cut just a bit looser for comfort and ease of movement, while the Orange Tab Work Shirt acts as a hybrid of our classic Western and Work Shirts. Meanwhile, the iconic Trucker jacket gets some Orange Tab touches, like the Arcuate and welt pockets. 
Price ranges between RM69 to RM499.

In women’s, it come with a classic 517™ Cropped jean. Known for its collector appeal, the 517™ is a coveted fit, coming back just in time for Spring 2017. Additional Orange Tab bottoms include a cropped version of the new 505™C, a 721 Vintage High Rise, and a workwear-inspired Culotte, all with design details ranging from additional belt loops to patch pockets. Tees and tops feature Levi’s® logos and prints pulled right from our Orange Tab Archives, while other seasonal products, like our Orange Tab overalls and vented skirt, embody that signature 60’s/70’s vintage look.
Price ranges between RM69 to RM269.

Remastered for denim lovers, both old and new, Orange Tab Spring 2017 is the updated uniform for those who embrace a youthful, free spirit. The new collection will be available nationwide from April 2017 onwards. Don't forget to check them out yah~

Till then, xoxo

Thank you for reading this ^_^

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